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Rural & Lifestyle Consultant

88 Coast Boulevard Papamoa Beach 3118


I come from a 4th generation farming family and gained a Diploma of Agriculture from Lincoln Collage Canterbury.

Having travelled the world extensively for 4 years, I returned home to New Zealand and created the “Innsbrook Clothing C0” specialising in men's casual clothing. The Innsbrook label became the leading brand of menswear throughout NZ and also had a loyal following in the Pacific islands, and Australia. Selling the company after 22 years of prominence in the market place, I again returned to my grassroots of farming – My Passion!

I worked for a specialised Fertiliser company for a number of years and built a large client base of farmers, orchardists and viticulturists throughout the North Island.

The knowledge and experience I gained during this time enabled me to develop a 16 acre block of land which is now a superior lifestyle development above Acacia Bay. This gave me an extensive insight and understanding of the joys and burdens of lifestyle living.

The invitation to become a founding agent for the South Waikato/Bay of Plenty Rural/Lifestyle team for LJ Hooker was an opportunity to further my love for all things agricultural.
I am excited to again be involved in NZ's primary industry. 

Willie Perry 
Innovation and success in sales and marketing. I think outside the square!! 

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